Darrell Dodge

About Darrell Dodge

Revenue Operations and Business Systems Leader with 15+ years of experience transforming sales operations, marketing automation, and business systems for high-growth companies across technology, real estate, and storage industries.Skilled at optimizing sales processes, aligning technology with business objectives, and leading post-M&A integration to streamline operations. Proven ability to collaborate with C-suite executives, manage complex RevOps transformations, and implement marketing automation and personalization technologies to enhance customer engagement and business outcomes. Revenue Operations & Technology Integration: Unified marketing automation across CoStar’s B2B brands by integrating Salesforce Pardot with a custom CRM, improving operational efficiency and data alignment. Implemented ML-driven personalization at Ten-X Commercial, improving engagement metrics. Salesforce & SaaS Integration: Led Salesforce technical resources and acted as the primary admin for various SaaS platforms, including InsideSales, Pardot, Chorus, and Box. Directed the redesign of Salesforce environments and streamlined lead generation processes, reducing complexity and technical debt across multiple systems. Executive Collaboration: Partnered with C-suite leaders and department heads to implement strategic RevOps initiatives and business system transformations. Influenced executive decision-making by aligning technology investments with business objectives, resulting in streamlined processes and enhanced revenue growth. Sales Enablement: Launched Enablement platforms and portals at Ten-X and CoStar, boosted marketing collateral production by 20x, and provided highly adopted sales coaching tools. Leveraged AI and analytics tools to enhance website performance and sales effectiveness across multiple brands. M&A and Change Management: Played a critical role in post-acquisition transitions at Ten-X Commercial and CoStar, overseeing the transition of revenue technology platforms and processes to ensure operational continuity. Managed resource transitions while maintaining performance and efficiency.

Experience

1. Director, Revenue Technology Operations

   Anaplan

   Nov 2024 — Present · San Francisco, CA, US

Education

• Villanova University

  Lean Six Sigma

• United States Military Academy at West Point

  BS, General Engineering

• Pepperdine Graziadio Business School

  Executive MBA, Business Administration

Skills

• Sales Operations
• Pricing Strategy
• Customer Satisfaction
• Pricing Negotiation
• Product Marketing
• Account Management
• Sustainability
• Product Development
• Program Management
• Management
• Business Process Improvement
• Case Studies
• Project Management
• Budget Management
• Start-Ups
• Project Reporting
• Budgets
• Cross-Functional Team Leadership
• Project Execution
• Use Case Analysis
• Key Account Management
• Leadership
• Product Management
• Project Implementation
• Strategic Partnerships
• Operations Management
• Strategic Planning
• Project Planning
• Six Sigma
• Product Launch
• Market Research
• Production Planning
• Strategy
• Marketing Management
• Market Analysis
• Production Management
• Leading Cross Functional Teams