Darrel Burnett

About Darrel Burnett

Darrel is a driven, dedicated leader who demonstrates expertise in internal and external strategic communications leadership, including marketing targets with respect to brand recognition, familiarity and equity. He is responsible for planning, developing and executing marketing & communication strategies, including identifying short & long-term objectives and strategies that drive business goals, implementing strategic and tactical Public Relations efforts, and developing multi-media content. He is adept at developing corporate strategies, corporate marketing and brand strategic plans to individual product marketing plans. He is an expert in coordinating strategy with organizational visions and goals ranging from start-up to mature organizations. He is a Distinguished Speaker and award-winning writer, producer, and host who is regularly requested to present/narrate, and serve as Master of Ceremonies for high-profile and notable addresses, presentations, and dedications. To know more about him, or how he can help you or your business, contact Darrel at: SKILLS • Management • Marketing & Business Development • Strategy & Execution • Branding • Operations • Organizational Development • Revenue & Profit Gains • Business Growth • Market Research/Segmentation • Sales Management • Public/Media Relations • Client Relations • Demand/Lead Generation • Internal/Crisis Communications • Marketing Automation • Media Planning/Buying • Event Management • Budget Management • Market Penetration Contact information: d••••••••@gmail.com 81••••••46

Experience

1. CEO Director of Marketing

   Ksi International, Inc

   Aug 2011 — Present · Madison, WI, US

   In this role, Darrel leads the strategic planning and oversees the tactical delivery of high-profile internal and external communications programs aimed at engaging target audiences with specific offerings, products and platforms, and key issues shaping the future of business. He leads public and media relations strategic planning and execution of innovative media relations and executes engagement plans. He serves as a trusted adviser for executives and best practice communications, Public Relations, and support business stakeholders in communications and PR planning. Key milestones include: Corporate Marketing Specialist & Performer, contracted to expand and develop U.S. and international territories for U.S. Lubricants, 1 of 4 major divisions of U.S. Venture, a multi-billion-dollar market leader. PathoSans – Successfully playing integral role in the development, marketing and sales of PathoSans Disinfection and Sanitation technology with Spraying Systems Companies, the world leader in spray technologies – #1 Sales Person corporate-wide covering six states. Ozotech – Spearheads the development, marketing and achievement in market penetration of breakthrough products for U.S. and international markets while working directly with CEO. Designed & awarded U.S. patent D818,567 S for a state-of-the-art NHL puck-shaped infrared heater. Secured worldwide rights to Salt Sensor for Water Softeners with corporate partner Ozotech, Inc. Charged with developing the State of Michigan for PathoSans in November 2016 – In first 90 days secured major client relationships with Olympia Entertainment (Detroit Redwings, Detroit Pistons), The Professional Group (TPG), Beaver Research Corporation & Calvary Church. Featured narrator on the Discovery Channel as a breakthrough technology Secured NHL license for Collectible Canvas Corporation. Conceived & integral role in the development of “The Helmet Heater”, a state-of-the-art infrared heater shaped like an

Education

• University of Illinois Springfield

  BA, Communication Journalism