Darpan Paul
Data-Driven Digital Marketing Expert | Paid Media, Analytics & AI | Building Growth Systems That Perform 💡
- Role
- Consultant at Eli Lilly and Company
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Darpan Paul
Data tells stories — and I love decoding them. Over the past decade, I’ve helped brands transform complex marketing data into strategies that actually move the needle. My work spans industries and markets, from building scalable paid search systems to optimizing growth engines that balance innovation with precision. At Eli Lilly, I’ve led paid media initiatives where compliance meets creativity — developing strategies that amplify visibility, improve ROI, and honor the integrity of healthcare communication. What I enjoy most is connecting the dots between analytics, technology, and human behavior — shaping digital ecosystems that perform and resonate. I’m a believer in smart experimentation, automation with purpose, and the kind of marketing that serves both business goals and real people. Numbers matter, but insight matters more. As digital marketing evolves through AI and data intelligence, I’m genuinely curious about what’s next — the new ways brands, people, and technology will intersect. Always happy to share ideas, explore what’s possible, and exchange perspectives with those shaping the future of marketing.
Experience
Consultant
Mar 2023 — Present · Bengaluru, IN
Education
GrowthSchool
Performance Marketing Mentorship Program, Performance Marketing
Delhi University
Bachelor of Arts - BA, Arts
2006 — 2010
Sikkim Manipal University - Distance Education
Master of Business Administration - MBA, Marketing
2011 — 2014
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