Alex Rose

About Alex Rose

As Director of Marketing for Palliative Care at Carelon, I lead a dedicated team in crafting and executing marketing strategies that elevate brand growth, digital engagement, and health plan activation. Over the past 1.5+ years, I have collaborated with cross-functional teams to develop measurable marketing initiatives, rebuild brand infrastructure, and create award-winning storytelling content that has achieved significant reach and engagement. With over 10 years of experience in healthcare marketing, including a focus on lead generation and sales enablement, I am committed to driving impactful strategies that align business priorities with meaningful marketing outcomes. My expertise in healthcare marketing is grounded in a passion for improving patient engagement and advancing the goals of the organizations I serve.

Experience

1. Director of Marketing, Palliative Care

   Carelon

   Sep 2024 — Present · Hartford County, CT, US

   I lead marketing strategy for Carelon Palliative Care, driving brand growth, digital engagement, and health plan market activation following the business unit’s relaunch as an independent entity. I manage a two-person marketing team and partner cross-functionally with Growth, Analytics, and Digital teams to translate business priorities into measurable marketing outcomes.Under my leadership, we rebuilt the brand infrastructure including messaging, sales enablement tools, website strategy, and integrated campaigns, increasing weekly web traffic by 52 percent and generating new health plan leads. Our team produced award-winning storytelling content recognized nationally, reaching more than 80 million impressions.I also independently launched a digital patient engagement pilot that exceeded industry benchmarks and created a projected $5.9M revenue opportunity, establishing a scalable model for future acquisition.My focus is on aligning data-driven marketing strategy with enterprise growth goals while developing strong, accountable marketing talent.

Education

• University of Connecticut

  B.A., English

  2002 — 2007

• University of Connecticut

  Bachelor's degree, English Language and Literature/Letters

  2002 — 2017

Skills

• Field Messaging
• White Hat SEO
• Microsoft Office
• Sales
• Email Marketing
• Account Management
• Brand Development
• SEO
• Public Speaking
• Editing
• Company Newsletters
• Marketing
• Moodle
• Marketing Strategy
• Sales Management
• Wordpress
• Strategy
• Creative Writing
• Management
• Adobe Creative Suite
• Sales Operations
• Customer Service
• Writing
• Training
• Newsletters
• Articulate Storyline
• Marketing Communications
• Project Management
• Newsletter Production