Daron J. George

About Daron J. George

I am a people-first, systems-driven executive leader with 17+ years of experience guiding organizations through growth, transformation, and change. I thrive at the intersection of strategy and execution—aligning vision, people, and operations to deliver measurable results. Currently serving as Research & Development Integration Manager at Cru, I lead digital transformation and scalable training systems for a department of 80+ staff. My work has reduced operational delays by nearly 30%, improved adoption of enterprise platforms, and established new standards for learning and performance. Previously, I served as Executive Pastor and Chief of Staff, overseeing a $1M+ budget, managing six staff and 18 volunteers, and guiding organizational restructure, communications, and new ministry launches that expanded engagement by 35%. At PreBorn, I directed a $5M national Google Ads campaign, migrated donors to a new CRM, and served as the youngest Board Member in the organization’s history. As Founder of The Aspire Group, I’ve provided fractional executive leadership and consulting to nonprofits and mission-driven businesses, focusing on operational clarity, digital adoption, and growth strategy. I also bring direct governance experience, currently serving on my community HOA board and previously on the Anderson Black Chamber of Commerce Board. These roles sharpened my ability to bridge executive leadership with board accountability, ensuring alignment between strategy and operations. At my core, I am energized by leading teams, stewarding vision, and building systems that scale. Whether managing multi-million-dollar operations, partnering with boards, or guiding organizations through change, I bring both executive-level discipline and a leader’s heart. Core strengths include: Organizational transformation & operational excellence P&L and multi-million-dollar budget oversight Board governance & executive partnership Digital transformation & CX strategy Conflict resolution & change leadership Cross-functional team development & performance management

Experience

1. Research & Development Integration Manager

   Cru

   Jul 2024 — Present · Orlando, FL, US

   I help lead the experience, acquisition and retention strategies that target and influence customer journeys across CRU\'s organization that contribute to creating a meaningful customer experience. Some of my areas of focus include:*Leading the development and execution of customer experience, acquisition, and retention strategies that deliver meaningful experiences.*Fostering collaboration with internal teams, external agencies, and partners, applying innovative marketing approaches and CRM/CX expertise.*Providing leadership and promoting spiritual growth, establishing clear expectations, objectives, and performance metrics for the team.*Cultivating a feedback-rich environment, nurturing individual growth and healthy relationships within and outside the team.*Manage customer experiences across online and offline channels, collaborating with IT developers, production, marketing, and leadership teams.

Education

• Hampton University

  Doctor of Philosophy - PhD, Public Theology and Community Engagement

• Portland Seminary

  Master of Divinity - MDiv, Theology/Theological Studies

  2017 — 2021

• Lee University

  Bachelors of Science, Ministry Leadership w Pastoral Emphasis

  2014 — 2017

• Portland Seminary

  Doctor of Leadership, Global Leadership

Skills

• Web Design
• Troubleshooting
• Leadership Development
• Website Development
• Customer Service
• Facebook
• Microsoft Office
• Mobile Applications
• Public Speaking
• Team Leadership
• Social Media
• Coaching
• Email Marketing
• Team Building
• Advertising
• Nonprofits
• Windows 7
• Networking
• Nonprofit Organizations
• Sales
• Active Directory
• Leadership
• Online Advertising
• Strategic Planning
• Small Business
• Wordpress
• Project Management
• Social Networking
• Graphic Design
• Marketing
• Mobile Marketing
• Marketing Strategy
• Social Media Marketing
• Technical Support
• Web Development
• SEO
• Call Centers
• Management
• Python
• Call Center