Darnell McAlpin
Director Corporate Communications @Comcast
Signup · Get unlimited contacts
WORK HISTORY
Director Corporate Communications @Comcast
Chicago, IL, US
Served as founder and lead architect of Comcast’s employee ambassadorship program, Level X, activating ambassadors to drive brand advocacy, cultural alignment, and external amplification across enterprise. Led high-performing team responsible for program’s daily operations and growth, continuously optimizing Level X to meet changing business needs, enhance employee engagement, and deliver measurable impact.• Delivered record-breaking customer net promoter score of 93.0, including 11-point increase in feedback regarding product knowledge, and improved employee motivation scores among program participants.• Directed national internal / external campaigns for milestone brand and product launches across Comcast Business and Xfinity, including Xfinity Mobile, Comcast Business Mobile, and StreamSaver.• Led high-visibility initiatives such as Super Bowl partnerships and 2024 Olympics, driving awareness, engagement, and adoption across key customer segments.• Served as strategic advisor to CMO and SVP of Comcast Business, shaping executive messaging and aligning communications with business priorities, directly impacting projected EBITA and growth forecasting.• Led end-to-end experience strategy for large-scale employee and leadership events, ensuring attendee engagement and retention throughout duration of events.• Collaborated with external administrators, event coordinators, and talent to deliver seamless, high-impact experiences for up to 700 executives and major stakeholders.• Designed high-impact branding experiences for up to 700 executives and major stakeholders annually, collaborating with external administrators, event coordinators, talent and production teams.
EDUCATION
Georgia State University
Bachelor of Arts - BA, Journalism
ABOUT DARNELL MCALPIN
A strategic and forward-thinking corporate and internal communications executive with progressive experience in leveraging people-centered strategies to drive business growth and operational excellence. Excels in designing and scaling nationwide programs that activate brand awareness, foster employee engagement, and deliver measurable impact on enterprise level business priorities. Provides thought leadership for data-based marketing strategies and secures top-tier media coverage for major brand moments. Known as a trusted advisor to C-suite executives, aligning corporate communications with business imperatives to enhance employee and customer experiences.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.