Darna Rahul

About Darna Rahul

Results-driven Digital Marketing and Paid Media professional with hands-on experience in Google Ads operations, campaign troubleshooting, and performance optimization across global advertising platforms. Currently working at HCLTech as a Digital Media / Technical Support Executive, where I support advertisers in resolving campaign delivery issues, conversion tracking errors, policy disapprovals, and account configuration challenges to ensure smooth execution and improved ROI.I specialize in paid media support and performance marketing, with strong expertise in Google Ads, SEM, conversion tracking, bidding strategies, and campaign optimization. My role involves diagnosing technical and operational issues using tools such as Connect Integrity and Connect Sales, collaborating with cross-functional teams, and delivering high-quality solutions that enhance advertiser satisfaction and campaign performance.Previously at Wipro, I contributed to the Gemini AI chatbot pilot project, managing AI-driven customer interactions, monitoring performance metrics, improving response quality, and supporting chatbot knowledge base optimization. At Innocito, I supported digital marketing and CRM initiatives including email marketing coordination, campaign execution, client engagement, and CRM data management using Salesforce and HubSpot.With a strong blend of technical troubleshooting and performance marketing skills, I bring a unique advantage in bridging marketing strategy with platform operations. I am passionate about data-driven marketing, continuous optimization, and building scalable digital campaigns that drive measurable business growth.

Experience

1. Digital Marketing Specialist

   HCLTech

   Dec 2025 — Present · Telangana, IN

   Support advertisers in managing and optimizing Google Ads campaigns to improve performance, delivery, and return on investment.• Troubleshoot campaign disapprovals, tracking issues, and account setup challenges to ensure smooth ad execution.• Assist clients with conversion tracking, bidding strategies, targeting settings, and campaign structure best practices.• Analyze campaign performance data and provide actionable recommendations to enhance reach, engagement, and conversions.• Partner with sales and account teams to improve advertiser satisfaction, retention, and long-term growth.• Ensure campaigns comply with advertising policies while maximizing visibility and effectiveness.• Deliver high-quality client communication and strategic support to strengthen brand performance on digital platforms.

Education

• Osmania University

  Master of Business Administration - MBA, Information Technology