Darling J.

About Darling J.

I’m a Strategic, visionary, and high-achieving Marketing Director, Marketing with a wealth of experience in managing the execution of strategic sales and marketing programs, including product launches, trade shows, and channel development events. Adept at providing organizational value by consistently overachieving sales revenue goals and leading the thorough execution of high-value sales initiatives with diverse teams. Sought-after for experience in the development, coaching, and leadership of teams across multiple regions, transforming them from underperforming teams to high-performing teams with the ability to plunge the organization into new levels of sales growth.As the Director of Marketing at Trakref, I was responsible for contributing to the company’s growth by leveraging paid and organic channels, including but not limited to paid search, display, social, and SEO. I was tasked with brainstorming and creating a variety of engaging content with clear calls to action for all channels, including website content, blogs, infographics, articles, emails, and more.I have excellent communication (oral and written) skill, analytical thinking/problem solving, detailed-oriented/high level of accuracy, consultative and facilitation, and the ability to quickly adapt to organizational change and execute programs precisely. Career Highlights •Aligned the organization for growth by planning and executing the first-ever company conference for Partners/Customers and receiving an NPS of 90% for the event.•Mounted strategies to aid enterprise customers in increasing their traffic by 35% with SEO organic strategies and ensuring the utilization of Championed strategic sourcing program to rebrand player loyalty program on a local and national scale in close collaboration with the corporate marketing department.•Achieved measurable outcomes by receiving recognition as Marketing Manager of the Quarter for my efforts in hosting a Real Estate conference with more than 400 attendees.Industry Knowledge • Sales & Business Development • Strategic Analysis & Tactical Execution • Team Leadership, Mentoring, & Coaching • Marketing Strategy • Continuous Process Improvement • Business Development & Generation • Customer Service Management • Vendor Management & Relations • Industry Trends & Market ResearchPlease contact me d••••••@lunacreativemarketing.com for consultation or opportunities.

Experience

1. CEO and Founder

   Luna Creative Marketing

   Nov 2023 — Present · Charlotte, NC, US

Education

• Columbia University

  Bachelor's degree, Computer Science & History

  2008 — 2012

• Columbia University

  Bachelor of the Arts

  2008 — 2012

Skills

• Market Research
• Editing
• Event Planning
• Online Advertising
• SEO
• Marketing Communications
• Copywriting
• Web Design
• Strategy
• Public Speaking
• Brand Development
• Social Media Marketing
• Public Relations
• Digital Media
• Sales
• Management
• Brand Management
• Marketing Strategy
• Blogging
• Budgets
• Budgeting
• Competitive Analysis
• Online Marketing
• Social Media
• Event Management
• Social Networking
• Digital Marketing