Darlene Martin

About Darlene Martin

I help business owners know what to pay, when to pay it, and how to pay it — without cash stress.Most companies don’t struggle with accounting. They struggle with weekly cash decisions.Payroll is due. Vendors are calling. Projects are moving. Revenue is coming — but not always on time.That’s where I step in.As Co-Founder of Cash Flow Office, I help project-based businesses run a clear, confident weekly cash plan — turning uncertainty into consistent net positive cash days.My background includes 20+ years in corporate finance leadership, GE’s Financial Management Program (FMP), and Six Sigma Black Belt certification. I’ve led P&L performance, M&A support, and finance transformation initiatives at scale.Today, I bring that discipline to small and mid-sized businesses who need execution clarity — not just financial reports.QuickBooks tracks history. We help you run the week.If you’re ready to eliminate guesswork from daily pay decisions and operate with control, let’s connect.

Experience

1. Co-founder

   Cash Flow Office

   Dec 2024 — Present

   Cash Flow Office helps project-based businesses run a disciplined weekly cash plan. We eliminate the guesswork around daily pay decisions by answering the four questions every owner faces:• What to pay• When to pay it• How to pay it• And whyOur approach blends hands-on financial leadership with smart AI tools — including PayFlow CFO GPT — to deliver real-time disbursement clarity. The result? Stronger liquidity, calmer operations, and consistent net positive cash days.This isn’t bookkeeping. This is weekly cash execution.

Education

• Purdue University

  BS Finance