Darlene Gordon

About Darlene Gordon

Accomplished multi-functional leader specializing in marketing communications, customer relationship management practices, research, training, and technology. A proven track record in managing projects that have made a significant impact on sales effort: building profitable sales, retaining customers, and growing market share in existing and new businesses. Very strong communication and negotiations skills. Highly energetic, creative and strategic. Astute problem solver with successful track record in project management, innovative idea generation and excellent leadership. Expertise includes:• Marketing Communications • Budget and P&L Management• Media Planning and Buying • Product/Project Management• Competitive Monitoring and Research • Customer Segmentation and Analysis• Customer Acquisition and Retention • Strategy Planning

Experience

1. Digital Marketing Communications Manager Campaign Strategist

   Cox Media

   Jan 2025 — Present · Chesapeake, VA, US

Education

• Strome College of Business

  MBA, Marketing

  1991 — 1993

• Shenandoah University

  Bachelor, Music/Education

  1980 — 1984

Skills

• Media Buying
• Digital Strategy
• Market Planning
• Marketing Communications
• Crm
• Mobile Marketing
• Strategic Planning
• Market Research
• Competitive Analysis
• Trade Shows
• Television
• Online Advertising
• Direct Mail
• Digital Marketing
• Integrated Marketing
• Public Relations
• Leadership
• Online Marketing
• Sem
• Media Planning
• Brand Development
• Segmentation
• Marketing Strategy
• Social Media
• Direct Marketing
• Digital Media
• Sponsorship
• Sales Management
• Advertising Sales
• Marketing Research
• Marketing Management
• Market Analysis
• Sales
• Email Marketing
• Graphic Design
• Strategy
• Newsletters
• Management
• Social Media Marketing
• Advertising