Darlene Rudkin

About Darlene Rudkin

I am a hands-on, performance-driven and dynamic sales professional with retail management skills and a talent for facilitating significant and sustainable business growth. Adept at long-term, strategic planning and leading by example, I am a big-picture person who is comfortable with building sales teams and driving them to success. I excel at identifying and capitalizing on opportunities for enhanced performance, designing forward-looking growth strategies, mentoring and coaching sales staff, and bridging the gap between on-paper strategy and real-world execution. I believe that sales is a marathon, not a sprint, and that those who go the extra mile and invest time and effort into building long-term relationships with their clients are setting themselves up for success. I am a seasoned and creative professional with over 23 years’ experience propelling brands and businesses to new levels of growth, painstakingly laying the foundations that allow them to thrive in a competitive retail environment. I have this unique ability to think like a customer, salesman, manager and business owner. That’s what makes me an effective sales professional: I have the flexibility, aptitude and breadth of experience to view the retail shopping experience from all angles. Key Skills Leadership & Team Building Strategic Planning & Execution Problem-Solving & Mediation Customer Service & Retention Building & Growing Relationships Team Leadership & Professional Development Cost-Saving Initiatives Market Intelligence & Strategy Top-Tier Communicator & Visionary Sales & Business Development Training & Mentoring Sales Staff Budgeting & Forecasting Project Management & Process Improvement

Experience

1. Sales Manager

   Athlete Performance Solutions

   Dec 2021 — Present · US

Education

• Equissage CA / Equine Education LLC

  Certified Equine Massage Therapist, Equestrian/Equine Studies

• Golden West College

  Physical Education

  1985 — 1987

Skills

• Business Development
• Action Sports
• Apparel
• Brand Development
• Excel
• Advertising
• Customer Service
• Marketing
• Trend Analysis
• Brand Management
• Sportswear
• Group Presentations
• Footwear
• Marketing Strategy
• Account Management
• Retail
• Customer Relations
• Management
• Team Building
• Visual Merchandising
• Strategic Planning
• Fashion
• Merchandising
• Strategy
• Sales Management
• Microsoft Excel
• Powerpoint
• New Business Development
• Sports
• Trend
• Shoes
• Microsoft Office
• Sales
• Wholesale
• Word
• Key Account Management
• Microsoft Word
• Sports Marketing