Darlene Harlock

About Darlene Harlock

Senior-level marketing professional with extensive experience in digital marketing, marketing automation, lead generation, campaign management, content development, field marketing, marketing communications and sales enablement in information technology. Possess strong leadership, project management and customer/partner relationship building skills

Experience

1. Senior Director of Demand Generation

   Kaseya

   Apr 2025 — Present

   As Senior Director of Demand Generation at Kaseya, I lead global strategies to drive pipeline growth, accelerate revenue, and expand market reach for our IT management and security solutions. My role combines strategic planning with hands-on execution across digital marketing, field programs, and partner initiatives to deliver measurable business impact.Key Focus Areas:Pipeline Growth: Build and scale multi-channel demand generation campaigns that fuel sales pipeline across enterprise, mid-market, and SMB segments.Campaign Leadership: Oversee integrated campaigns across digital, email, social, paid media, webinars, and live events to ensure consistent messaging and performance.Data-Driven Optimization: Leverage analytics, attribution modeling, and marketing automation to continuously refine strategy, improve conversion rates, and maximize ROI.Sales Alignment: Partner closely with sales leadership to ensure marketing programs deliver qualified leads, accelerate deal velocity, and support revenue targets.Team Leadership: Mentor and lead a high-performing demand generation team, fostering a culture of innovation, accountability, and results.Global Expansion: Drive scalable programs tailored to regional markets, ensuring local relevance while maintaining brand consistency.Impact:I am passionate about building marketing engines that don’t just generate leads, but create meaningful customer engagement and accelerate growth. At Kaseya, I help position our solutions as essential to IT professionals and MSPs worldwide, ensuring we deliver value at every stage of the buyer’s journey.

Education

• Michigan Technological University

  Bachelor of Science (B.S.), Business Administration and Management, General

  1981 — 1985

• University of Michigan

  Master of Business Administration (MBA), Marketing

  1985 — 1987

Skills

• B2b Marketing
• Marketing Communications
• Strategic Partnerships
• Business Alliances
• B2b
• Marketing
• Customer Relationship Management (Crm)
• Software as a Service (Saas)
• Competitive Analysis
• Marketing Automation
• Enterprise Software
• Demand Generation
• Product Management
• Crm
• Lead Generation
• Solution Selling
• Partner Management
• Cloud Computing
• Analytics
• Business-to-Business (B2b)
• Channel Partners
• Multi-Channel Marketing
• Saas
• Salesforce.com
• Go-to-Market Strategy
• Product Marketing
• Marketing Management
• Software Industry