Darlene Florrie
Content Strategist @Adsy - Content Marketing Platform
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WORK HISTORY
Content Strategist @Adsy - Content Marketing Platform
US
Develop, lead, and continuously refine content strategy, roadmap, & program calendar that supports and extends our product, experiential activations, company culture, and brand awareness. • Create and deliver all marketing content assets from conception to copy and design, including white papers, eBooks, blogs, interactive content, quick guides, product marketing collateral, videos, email and social banners, and more.• Develop engaging content marketing strategies to attract and retain customers across channels including email marketing, product marketing, social media, and blog.• Establish and maintain an editorial calendar and content roadmap for blog, website, and customer communication.• Collaborate with product, sales, customer success, and external influencers and industry experts to produce relevant content for prospects and customers.• Source and develop content sponsorships and/or partnerships that enhance brand awareness and conversion.• Analyze content marketing tools to drive traffic and generate leads• Develop and manage thought leadership pieces from the company and executive teamhips and/or partnerships that enhance brand awareness and conversion.• Analyze content marketing tools to drive traffic and generate leads• Develop and manage thought leadership pieces from the company and executive team.
EDUCATION
Newberry College
Master's degree, Business Management
ABOUT DARLENE FLORRIE
I’ve always been passionate about content marketing and blogging. That’s how the idea of creation a platform for marketers and publishers came to my mind. That\'s how ADSY appeared. Adsy makes content creation and promotion much easier and more effective by bringing marketers and publishers together. Check out how it can make your blogging life better at https://adsy.com.
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