Darlene Ferreira
Growth Marketing Strategist | Copywriter | Creative Producer @ CandyJarTV
- Role
- Creative Strategist at Inkitt
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Darlene Ferreira
I’m Darlene, an in-house film & tv creative strategist, an advertising agency copywriter,…
Experience
Creative Strategist
Jan 2024 — Present · San Francisco, CA, US
Bringing bestselling Inkitt books to life on GalateaTV.TLDR: Lead creative strategy for high-impact paid marketing campaigns, crafting data-driven briefs that consistently achieve a 65% day-0 return on ad spend, with deliverables exceeding $15K. Optimize full-funnel performance data to maximize conversion rates and campaign effectiveness across all stages of the marketing process. Write and refine original voiceover monologue copy, ensuring compelling narrative flow and tone for movie trailers. Edit key trailer moments and oversee the design of cover art to ensure visual and thematic alignment with campaign goals. Spearhead art and music direction to create dynamic, memorable paid and organic ads that resonate with target audiences. Collaborate with Screenwriters and the Story Intelligence team to adapt bestselling books into films, ensuring seamless integration of both branding and enhancing narrative elements. Punch up dialogue and guide production elements, including set design, costuming, and casting.
Education
San Francisco State University
Bachelor's degree
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