Darlene Fedoroshyn
Executive Director International Markets @Travel Alberta
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WORK HISTORY
Executive Director International Markets @Travel Alberta
AB, CA
EDUCATION
Mount Royal University
Strategic Management
University of Calgary
Bachelor of Arts (BA), Leisure Tourism and Society
SKILLS
ABOUT DARLENE FEDOROSHYN
As the Executive Director of International Markets at Travel Alberta, I lead a team of professionals who are responsible for developing and executing strategic partnerships with airlines, travel trade and media to increase Alberta\'s tourism revenue from international markets. I have over 17 years of experience developing partnerships in the USA, Europe and Asian markets.My core competencies include creating and implementing marketing plans, building and maintaining partnerships, identifying and capitalizing on market trends, and managing budgets and resources. I hold a Strategic Management Certificate from Mount Royal University and a Bachelor of Arts in Leisure Tourism and Society and Communications Studies from University of Calgary. I am passionate about promoting Alberta as a world-class destination and delivering exceptional results for Travel Alberta and its partners. I am also the proud recipient of Travel Alberta Crusader Award, recognized by my peers for my positive influence, inspirational leadership, and team collaboration.
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