Darlene Campagna
Seasoned Data Strategist & Customer Acceleration® Consultant leveraging customer insights to “find the dollars in your data,” identify competitive advantage, eliminate business strategy risk & accelerate growth.
- Role
- Owner at Direct Opinions
- Location
- Independence, OH, US
- LinkedIn followers
- 500 followers
About Darlene Campagna
Do you know who your most loyal customers are? Which of your customers are at the greatest risk of leaving? More importantly, do you know why they would leave? Are you earning all the sales you can from your customers? How easy is it for your customers to do business with you? Customers are the fuel to drive growth for every organization, so tracking their satisfaction is critical to driving results. Many companies have a customer satisfaction score but struggle with using it to drive transformation. This is where we step in to help our clients understand how to use the data to make decisions that accelerate their business.+, I have watched companies focus & obsess on their satisfaction scores. But, what is the value of a satisfied customer & what financial impact can a dissatisfied customer have on your organization? I could see that this was a critical piece missing with best practices in our industry; I set out to understand the financial value of a satisfied customer and turn the data into executable strategies that enable them to achieve their financial goals and vision- ™. We support leaders who are charged with growing the business and profitability by creating a truly strategic program that transforms the data into dollars throughout the organization. You’ll discover how every area of your organization contributes to satisfaction and loyalty and can create customer experiences that differentiate your company in their industries, creates value, accelerates growth, and delivers an ROI for your business and your customers. At Direct Opinions, we find the dollars and opportunities you need to transform your business right away – and over time. That’s our promise. As a full-service insight consulting firm, we believe that by finding dollars in your data, we can help you…Make more money from your customers … and make them happier in the process.Transform your NPS® and customer satisfaction scores into dollars and sense.Leverage your existing survey program to drive organizational change from the “insight” out. ™!
Experience
Owner
Aug 2001 — Present
Education
Bowling Green State University
Bachelor’s Degree, Communications
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