Darla Oropeza

About Darla Oropeza

I’m a senior marketing leader with more than 25 years of experience aligning brand, strategy, and execution to real business priorities in complex, highly regulated environments.At my core, I’m a builder. I love bringing clarity to big ideas, aligning people around a shared vision, and turning strategy into action that actually moves the needle. In my current role leading corporate marketing, I focus on strengthening brand position, enabling go-to-market success, and building scalable frameworks that support sustainable growth.I partner closely with executive leadership and cross-functional teams to ensure marketing is integrated, disciplined, and connected to enterprise objectives. I believe the best work happens when teams are aligned, empowered, and clear on what matters most. My approach blends strategic direction with hands-on leadership, setting priorities, removing friction, and ensuring our efforts translate into measurable impact.As my scope continues to expand, I’m focused on elevating marketing’s role as a true strategic partner in growth and transformation, strengthening operational maturity, deepening alignment, and building brands that are positioned for what’s next.

Experience

1. Regional Director, Corporate Marketing

   Intralot, Inc

   May 2023 — Present

Education

• Montana Technological University

  Business Administration and Management, General

  1992 — 1993

• American InterContinental University

  Bachelor of Fine Arts (BFA), Graphic Design/Visual Communications

  2006 — 2007

• Southwestern Illinois College

  Associate of Arts (AA), General Studies

  1989 — 1991

Skills

• Multi-Media Marketing Campaigns
• Marketing
• Visual Merchandising
• Graphic Design
• Account Management
• Marketing Budget Management
• Marketing Communications
• Dreamweaver
• Illustrator
• Employee Management
• Brochures
• Client Relations Skills
• Retail
• Maintaining Strong Client Relationships
• Business Concept Development
• Trade Show Planning
• Indesign
• Advertising
• Magazines
• Entrepreneurship
• Layout
• Business
• Quickbooks
• Strategic Planning
• Management
• Rfp Response Writing
• Marketing Strategy
• Employee Training
• Trade Show Strategy
• Project Management
• Media Buying
• Web Design
• Pricing
• Adobe Creative Suite
• Photography
• Brand Development
• Customer Service
• Photoshop
• Publishing
• Event Planning