Darko Matijevic
Global Brand Innovation Manager & Essity Ventures @Essity
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WORK HISTORY
Global Brand Innovation Manager & Essity Ventures @Essity
Munich, DE
Lead development and deployment of global product innovations, design thinking and activations• Open innovation category leader, start-up work and agile culture front-runner• Strategic brand management and active consultancy of countries and other teams: consumer understanding/insights, innovative concept development, product development, communication development, assortment, price & brand positioning • Initiate & lead major global innovation projects & cross-functional teams; including factories• Identify high leverage growth opportunities, launch marketing activation and programs across countries• Lead continuous cost & quality improvement• Co-develop global strategy and identify brand opportunitiesAchievements: • Develop and launch first global category innovation for all brands and regions • Demonstration agile culture & change management with-in organisation• Change cross-functional team mindset from fixed to growth one• Leading open innovation pilot for category
EDUCATION
University of Ljubljana, Faculty of Economics.
Bachelor's degree, Marketing
SKILLS
ABOUT DARKO MATIJEVIC
I am trained coach by ICF standards and a certified and licensed Master Practitioner of Neuro-Linguistic Programming by the Society of NLP and a Master Life coach. On top I became also a DEI (Diversity, Equity, Inclusion) facilitator. Throughout my career and personal life, I’ve dealt with many obstacles. Through my own personal transformation and education, I am now inspired to share my knowledge and help people. I’m passionate about helping to show people how easy and full of enjoyment their life can be.In marketing I am experienced Senior Innovation leader with a demonstrated history of working in the consumer goods industry. Currently focusing more on agile organisation, open innovation, and coaching. Skilled in People, DEI, Innovation, Marketing Management, Customer Marketing, Consumer Products, Sales, and Event Management. Strong product management professional. ENTP by MBTI; and yellow-red by HBDI.If you want to know about me just connect and ask.
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