Darja Sayenko
Global Dcim Software Product Marketing Manager @Schneider Electric
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WORK HISTORY
Global Dcim Software Product Marketing Manager @Schneider Electric
Responsible for developing and executing compelling marketing assets to drive customer acquisition and engagement through the creation of campaigns for Data Center Infrastructure Management (DCIM) software solutions- Developing and execute compelling DCIM offer foundational presentations and assets- Monitoring industry trends and customer needs- Developing and execute integrated marketing campaigns for key target audiences across various channels (digital, content, events, PR)- Managing the entire offer content lifecycle from ideation and development to launch, tracking, and optimization- Ensuring offer assets are aligned with overall DCIM message and business objectives- Tracking, analysing, and reporting on the performance of marketing campaigns and offer programs- Developing and manage content calendars and campaign plans- Collaborating with cross-functional teams: product, sales, and customer success teams
EDUCATION
Tallinna Vanalinna Kunsti Erakool
Graphic Design, Web Page, Digital/Multimedia and Information Resources Design
University of Surrey
Master's degree (MSc), International Marketing Management
University of Surrey
Bachelor of Science (BSc), International Hospitality Management
ABOUT DARJA SAYENKO
Experienced digital content and offer marketing manager with a strong track record in strategy development, campaign management, and lead generation. Skilled in market research, offer strategy, launch, and development, along with content creation, promotional campaign planning and execution. Proven ability in managing events, communications, assets and budgets. Currently responsible for developing and executing compelling marketing assets to drive customer acquisition and engagement through the creation of campaigns for Data Center Infrastructure Management (DCIM) software solutions globally.
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