Dario Sasso

Business Development Manager @Cg Technologies

CA

As Business Development Manager at CG Technologies, I lead the company’s growth strategy across sales, marketing, and client acquisition. I manage both the business development and lead generation teams, oversee key account relationships, and work closely with executive leadership to shape our service offerings, go-to-market strategy, and brand positioning in the Greater Toronto Area.Key Responsibilities:•Oversee revenue growth strategy and manage the full sales lifecycle from pipeline development to contract close•Lead the internal lead generation team and align outreach strategies with company priorities and market opportunities•Collaborate with senior leadership to evaluate new service offerings, refine pricing models, and launch new solutions•Drive branding and market positioning initiatives to elevate CG Technologies’ visibility and credibility in the MSP space•Guide cross-functional collaboration between sales, marketing, and technical teams to deliver cohesive client solutions•Build and maintain strong relationships with strategic clients, ensuring retention and long-term growthKey Achievements:•Led end-to-end sales and negotiation efforts to secure multi-year MSP contracts across healthcare, finance, and professional services, directing outreach strategy, managing cross‑functional teams, negotiating terms, and delivering executive-level presentations.•Led the launch of new bundled service offerings that expanded monthly recurring revenue and addressed emerging client needs•Directed a branding refresh that included updated messaging, digital content, and positioning to better reflect CG Technologies’ capabilities•Scaled the lead generation function, resulting in a 40% increase in qualified sales opportunities year-over-year•Helped shape GTM strategy for cloud, cybersecurity, and co-managed IT solutions in response to evolving market demand

Sheridan College

E-Commerce Management , Business