Dario Grasselli

WORK HISTORY

EDUCATION

SKILLS

ABOUT DARIO GRASSELLI

I am an Experience Design Director fueled by passion and creativity, with over 23 years of expertise in the design industry. For the past 14 years, I’ve had the privilege of leading international, multidisciplinary design teams, crafting experiences that resonate globally.My journey began with an ambitious dream: to design motorcycles before I had even graduated. That early passion paved the way for my entry into the Whirlpool family, where I held roles of increasing responsibility. In February 2020, I embraced an exciting new chapter as the Experience Design Director at De’Longhi, the renowned Italian leader in small appliances. This role has been an extraordinary challenge and a profound responsibility: to embody and champion the essence of Italian design on the world stage. Italian design is deeply rooted in the storied tradition of Italian craftsmanship—characterized by masterful expertise, meticulous attention to detail, and an unparalleled creative flair that makes \"Made in Italy\" a global hallmark of excellence. Every day, I strive to infuse this rich legacy of Italianity into each product my team and I create, aspiring to bring the timeless allure of Italian design into homes across the globe.My vision extends beyond aesthetics; I aim to elevate design excellence as a cornerstone of corporate strategy. For the organizations I serve, design is more than a function: it’s a competitive edge, a driver of business growth, and a vital tool to stand apart in a crowded market. Design does not exist in isolation. A brand gives design its purpose, and every brand exists for a specific consumer. I believe it is the designer’s mission to transform a brand’s core values into tangible and intangible experiences that captivate and connect with users. When a product clearly communicates the essence of its brand, it fosters credibility and consistency, strengthening loyalty and trust. A loyal user will return to a brand, seeking to relive the positive experiences, both physical and digital, that defined their initial connection. This cyclical relationship between design, brand, and user is what fuels my passion and inspires me to continue shaping meaningful, memorable experiences every day.