Dario Cocquio
E-commerce Consulting & Operations Assistant @Havas Media Network Italy
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WORK HISTORY
E-commerce Consulting & Operations Assistant @Havas Media Network Italy
Milano, IT
Operational and strategic support within the E-commerce & Consulting team, managing day-to-day activities across platforms such as Amazon Vendor/Seller Central, Shopify, Veepee/Privalia, and TikTok Shop, including Retail Media and Digital Marketing initiatives.Key Responsibilities• Provided consulting services for national and international brands, with a focus on performance optimization, visibility, and digital channel growth.• Executed SEO strategies to enhance organic visibility and improve conversion rates on e-commerce platforms and marketplaces.• Developed and analyzed reports to monitor channel performance (audits, business reviews, P&L analysis).• Supported the creation of sales, training, and business development materials related to e-commerce and marketplaces.• Participated in testing and implementation of new technological solutions developed internally or by external partners.• Contributed to the coordination of the Centre of Excellence (English-speaking unit).• Focus on Amazon Advertising, including performance marketing and campaign management. • Supported account management and operational logistics activities.• Experience in Retail Media projects, with knowledge of offsite, onsite, and instore activations, main activation channels, and available ad formats. • Involved in Digital Marketing initiatives supporting communication and performance activities Clients:JDE (L’Or, Splendid, Hag) • Forno Bonomi • EcoLab (Nativlab) • STAR • Istituto Ganassini (Bioclin, Tonimer, neoVIDERM, Vidermina, Vitamindermina) • Finder and 4Box • Piquadro • PIAM • Havas Charity Market • Havas Market Club Platforms:Amazon Vendor Central • Amazon Seller Central • Shopify • Veepee/Privalia • TikTok ShopTools:Helium10 • Havas Coverage • Microsoft Office Suite (PowerPoint, Excel, Word)
EDUCATION
Università degli Studi di Milano
Laurea L-20, Scienze Umanistiche per la Comunicazione - SUC
Università Cattolica del Sacro Cuore
Laurea LM-59, Comunicazione per l'Impresa, i Media e le Organizzazioni Complesse - CIMO
I.T.I.S. Magistri Cumacini
Diploma Istituto Tecnico Industriale, Informatica
ABOUT DARIO COCQUIO
I’m a marketing professional with experience in E-commerce, Retail Media, and Social…
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