Dario Chavez
Global Campaign Manager @Booksy
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WORK HISTORY
Global Campaign Manager @Booksy
Miami, FL, US
Partner with global creative, product marketing, social, and paid media teams to coordinate campaign strategy and execution across multiple international markets.• Align campaign strategy with executive leadership and regional marketing teams to ensure marketing initiatives support key business objectives.• Develop campaign messaging frameworks and marketing workflows that align cross-functional stakeholders and streamline campaign execution.• Lead global brand research initiatives and surveys to gather market insights used to refine audience personas and inform future brand strategy.• Produce nationwide marketing content shoots, developing scripts and directing talent interviews while collaborating with production teams to create storytelling assets supporting brand campaigns.• Manage cross-functional collaboration across marketing, creative, and production teams to ensure campaign timelines and deliverables are executed successfully.• Track and analyze campaign performance, including engagement, impressions, audience reach, and conversion insights to evaluate campaign effectiveness and identify optimization opportunities.
EDUCATION
Kellogg Community College
Associate of Science (A.S.)
Florida International University
Bachelor of Arts - BA
SKILLS
ABOUT DARIO CHAVEZ
I lead integrated, multi-market marketing campaigns that drive brand authority, revenue growth, and community expansion at scale.Currently serving as a Global Campaign Manager at Booksy, I oversee the strategic development and execution of cross-functional marketing initiatives across the U.S. and international markets. My work focuses on translating global brand strategy into locally resonant campaigns by aligning performance marketing, lifecycle, social, in-app, experiential, and ambassador channels into cohesive growth engines.Prior to stepping into a global role, I led Booksy’s U.S. experiential and field marketing strategy, directing national trade shows such as Premiere Orlando and IBS New York while also managing regional roadshows, logo sponsorships, pop-up suites, VIP client dinners, and key market activations designed to accelerate platform adoption and strengthen community engagement.That foundation in experiential marketing and local market growth now informs how I architect campaigns at a broader, multi-market level.My work sits at the intersection of strategy, creative execution, and operational leadership. I collaborate closely with executive stakeholders, sales leadership, performance marketing, and creative teams to ensure campaigns are culturally relevant, measurable, and directly tied to acquisition, retention, and revenue growth.I’m motivated by opportunities that require ownership, cross-functional leadership, and marketing that operates as a strategic driver of business growth.
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