Darin Perry

About Darin Perry

30 years of experience across a vast spectrum of marketing disciplines including brand strategy and planning, digital marketing, experiential marketing, negotiation and project management.Caterpillar dealer marketing leader focusing on building brand loyalty while increasing product and service sales. Using data driven insights leading to fully-integrated campaigns and initiatives across both traditional and non-traditional marketing channels. Past involvement includes a variety of consulting and targeted initiative implementations for clients such as AT & T, Anheuser-Busch, Caterpillar, Frito-Lay, Heinz, Nokia, Pepsi, State Farm, Visa, Walmart and Wells Fargo. Specialties of Focus- Integrated Marketing Strategies & Programs- Brand & Consumer Engagement - B2B Marketing and Business Growth- NPI Strategies (New Product Introduction)- Competitive & Strategic Planning - Partnership Marketing Initiatives- Digital & Social Strategies- Sponsorship Evaluation & Consulting- Asset Negotiation Services- Account & Project Management- Contract Development & Consultation- Customer Experiences & Relationship ManagementQuotes I Like:\"Marketing without a Strategy is like an airplane without a flight plan - a bunch of people riding together with no purpose or destination.\"\"Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are.\"\"The biggest enemies of Innovation are History and Success, which become an impediment to change\"\"Culture eats strategy for breakfast\"

Experience

1. Director of Marketing

   Peterson Cat

   Jan 2024 — Present · US

Education

• UNC Kenan-Flagler Business School

  Executive Development:, Business, Management, Marketing, and Related Support Services

• Central Washington University

  Bachelor of Science (BS), Marketing & Entrepreneurship

• Richland High School

  Marketing

Skills

• Brand Development Strategy
• Long-Term Customer Relationships
• Media Planning
• Event Management
• Digital Strategy
• Strategic Partnerships
• Sports Marketing
• Social Media Marketing
• Marketing Communications
• Customer Engagement
• Sponsorship
• Sports
• Customer Acquisition
• Sponsorship Sales
• Competitive Analysis
• Customer Experience
• Contract Negotiation
• Creative Direction
• Brand Positioning Strategies
• Marketing
• Brand Awareness
• Brand Architecture
• Negotiation
• Marketing Management
• Strategy
• Corporate Branding
• Mentoring
• Partnership Marketing
• Integrated Marketing
• Sponsorship Activation
• Brand Management
• Crm
• Marketing Strategy
• Customer Retention
• Evaluation
• Mobile Marketing
• Entertainment
• Brand Development
• Workplace Culture
• Customer Satisfaction