Darin Lee

Vice President of Shopper Marketing & Digital Commerce @Waterloo Sparkling Water

Portland, OR, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2021 — Present

Vice President of Shopper Marketing & Digital Commerce @Waterloo Sparkling Water

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EDUCATION

1992 — 1996

University of Oregon

Bachelor of Arts (B.A.), Communication, Journalism, and Related Programs

SKILLS

AdvertisingSalesCustomer ServiceMarket PlanningMulti-Channel MarketingDirect MarketingMarketingDigital MarketingMarketing StrategyIntegrated MarketingAccount ManagementBrand Development

ABOUT DARIN LEE

Senior executive with a history of high level performance against individual selling effort, business development and team management. Consistently drives new business and revenue growth across omni-channel media including digital/print/retail networks. Passionate about business development and networking. Dedicated and disciplined leader with a strategic and analytical approach to business opportunities. Develops and maintains meaningful relationships with co-workers and clients, including key decision-makers spanning Fortune 500 to start-up companies. • Generated and managed over $1.4 billion in revenue throughout 20 year career. Activated advertising and promotion programs at:Walmart, Kroger, Albertson’s, Safeway, Publix, HEB, Whole Foods, Walgreens, CVS, etc.• Negotiated and renewed annual contracts, as well as multi-year agreements, with a diverse client roster; including, but not limited to:Frito Lay, Nestle, Keurig Dr. Pepper, The Wonderful Company, Tyson Foods, Family Dollar, Visionworks, Dole Foods• Created innovative selling solutions generating millions in company revenue and added-value for customers. Volume based commitments ranged from six figures to seven figures.• Recruited, trained and promoted consultative sales professionals during 17 years as a sales manager. High performance teams of 3 to 30+ consistently exceeded revenue targets and shared successes were celebrated.

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