Darin Bradley
Vice President of North America Retail @Liberated Brands
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WORK HISTORY
Vice President of North America Retail @Liberated Brands
Costa Mesa, CA, US
Liberated is the global licensee for Volcom and distributor/licensee for iconic lifestyle and heritage brands. In 2023, Liberated Brands acquired Boardriders North America, adding Billabong, Quiksilver, and Roxy to the portfolio. Direct reports: 5 | Indirect reports: 1,300 | Budget Managed:$144M | Reported to: CEOStrategic Leadership: Managed all aspects of 142 company-owned retail stores across 9 brands, including Volcom, Billabong, Quiksilver, and Roxy.Executive Reporting: Reported directly to the CEO, advising on Retail and Omnichannel strategies while representing Retail leadership to the Board and cross-functional executive teams.Revenue Ownership: Oversaw a $144M revenue portfolio with full P&L accountability, driving profitability, growth, and operational efficiency.Team Management: Led a cross-functional team of approximately 1,300 employees, championing a high-performance, brand-aligned culture across Store Operations, Planning, Allocations, and Buying functions.Real Estate Oversight: Managed the real estate portfolio across North America, including site selection, lease negotiations, and expansion planning.Omnichannel Strategy: Developed and executed DTC strategies integrating brick-and-mortar retail, experiential activations, and eCommerce growth.Budget Ownership: Owned and allocated retail operating budgets to maximize profitability and EBITDA contribution.M&A Integration: Played an integral leadership role in the integration of Boardriders\' North America retail portfolio post-acquisition, aligning store operations, talent, and profitability initiatives.Expanded Responsibilities: Absorbed responsibility for Real Estate, Legal, and Store Operations HR teams.Performance Turnaround: Turned underperforming teams and divisions to drive accelerated growth and profitability.Retail Strategy Development: Designed and implemented three key pillars to guide Liberated Brands\' Retail Strategy
EDUCATION
California State University-Long Beach
Bachelor of Science (B.S.)
SKILLS
ABOUT DARIN BRADLEY
A transformational retail executive with 30 years of leading and scaling some of the most…
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