Darina Steinberger
Head of Marketing Middle Europe @Axis Communications
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WORK HISTORY
Head of Marketing Middle Europe @Axis Communications
Since March 2024, I have been leading Marketing for Axis Communications across the Middle Europe region (DACH & Benelux), with full responsibility for regional marketing strategy, execution, and team leadership. In this role, I drive integrated, business-aligned marketing initiatives that support business growth, strengthen market positioning, and accelerate demand across priority segments.
EDUCATION
Ludwig-Maximilians-Universität München
MA, Political Science and History
ABOUT DARINA STEINBERGER
Since March 2024, I have been heading the Marketing function for Axis Communications in Middle Europe (DACH & Benelux), defining and executing the regional marketing strategy and leading a high-performing team. My focus is on aligning marketing with business priorities, strengthening brand leadership, and driving sustainable pipeline and revenue growth.Over the course of nearly 20 years, I have built deep expertise across Public Relations, Analyst Relations, and strategic marketing and business development. I have successfully delivered end-to-end, multi-channel programs for global technology and IT companies, enabling market expansion, stakeholder influence, and long-term business impact.
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