Darina Laha

About Darina Laha

Since joining the company as a Marketing Specialist more than a year ago, I\'ve focused on creating and pushing our marketing strategies. My university background in marketing helps me get a clear picture of our target audience, making sure we build strategies that really fit their needs.Working with different departments is a big part of my job. Together, we make sure our message is clear and strong across all areas. While increasing our brand\'s visibility is important, I also aim to make campaigns that people remember and connect with, especially as the world of marketing keeps changing.Currently as Vice President of Marketing at FuseBase (formerly Nimbus), I lead with a clear focus: building brands that resonate, strategies that deliver, and teams that thrive. My approach blends creativity with precision, ensuring FuseBase stands out in a crowded and competitive market.Here’s what I bring to the table:Strategic Brand Leadership: Translating complex ideas into clear, impactful positioning that drives recognition and growth.Market-Centric Focus: Developing campaigns that cut through the noise, connect with audiences, and deliver measurable results.Collaborative Execution: Aligning cross-functional teams to maintain momentum, clarity, and shared success.I believe the strongest brands are built on authenticity, simplicity, and innovation. Whether it\'s repositioning FuseBase for greater market presence or refining messaging to meet evolving audience needs, I ensure every initiative serves a purpose and delivers value.

Experience

1. Vice President Marketing

   Fusebase

   Nov 2024 — Present

   FuseBase, formerly known as Nimbus, is an online tool for collaborating that incorporates project management features for both client and team collaboration. This platform is regarded as one of the best online collaboration tools because it unites internal and external collaboration in one interface. The restaurant concept serves as the foundation for FuseBase\'s platform, where the internal team represents the kitchen, and the client is the dining area. FuseBase\'s client portals are…

Education

• Simon Kuznets Kharkiv National University of Economics

  Master's degree

  2023 — 2024

• Simon Kuznets Kharkiv National University of Economics

  Bachelor's degree

  2019 — 2023