Darielle Ruderman

About Darielle Ruderman

Senior Marketing leader with 20+ years consumer-focused brand management experience with diverse products and industries in leading Fortune 500 Companies. Extensive experience developing consumer positioning and copy strategies for multiple products, targets, disease states, and business objectives by leveraging consumer insights. Proven success developing and executing innovative consumer plans and product launches that drive positive business results. Extensive experience in media planning, developing creative, and producing ads for all channels, including TV, print, digital, web sites, CRM, and in-office patient education. Proven track record of successfully leading and developing direct reports, cross-functional teams, and external advertising, digital, direct marketing, and media planning agencies.

Experience

1. Sr Director, Dtc Dtp

   Viiv Healthcare

   Oct 2023 — Present · Durham, NC, US

Education

• Smith College

  Bachelor’s Degree, Major in Psychology; Minor in Sociology

  1986 — 1989

• Northwestern University - Kellogg School of Management

  Master of Business Administration (M.B.A.), Majors in Marketing, Management & Strategy, and Organization Behavior

  1993 — 1995

Skills

• Pharmaceutical Industry
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Product Marketing
• Global Marketing
• Pharmaceutical Sales
• Product Launch
• Segmentation
• Customer Insight
• Market Research
• Marketing Communications
• Sales Effectiveness
• Marketing
• Competitive Analysis
• Strategic Planning
• Strategy