Daria T.
Customer Relationship Manager Calliope @Gruppo Teddy
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WORK HISTORY
Customer Relationship Manager Calliope @Gruppo Teddy
CRM & Loyalty Manager con esperienza nel disegno e rollout internazionale di programmi fedeltà in 10+ mercati inclusi paesi complessi EU ed Extra-EU (es. Medio Oriente, Russia)-Definizione e costante evoluzione della Customer Contact Strategy, includendo la gestione di customer journeys always-on e campagne omnicanale (Email, SMS, Push, In-store), con focus recente sulla segmentazione dei clienti in base al canale di acquisto preferito per massimizzare engagement e retention-Direct Marketing e client analytics: segmentazione avanzata, modelli di propensione/churn, insight per la personalizzazione-NPS/VoC: raccolta feedback, chiusura del loop e iniziative per migliorare customer satisfaction e retention-KPI, ROI & Reporting: dashboard HQ/local da zero in Tableau (code writing, formule complesse), governance BI end-to-end; reporting continuo test-and-learn; guida analisi statistiche per personas, segmentazione e marketing personalization-Cross-funzione: collaborazione con Marketing, Retail, IT, paesi locali e fornitori esterni; project & budget management.
EDUCATION
Università di Trento
MSc in International Management, Business/Managerial Economics
SKILLS
ABOUT DARIA T.
I thrive on transforming complex data into meaningful customer experiences. As a CRM Manager at Teddy, I’ve had the pleasure of managing our Calliope fidelity program while diving deep into customer journeys and feedback analysis. My focus is always on creating an omnichannel experience. I believe that understanding our customers is key to building lasting relationships.Before my current role, I spent several years as a Business Analyst where I analyzed performance across more than 30 outlets for the Terranova and Calliope brands and Terranova online shop. This experience taught me how to navigate high-stakes projects with multimillion budgets while ensuring we stay aligned with our goals.Outside of work, I\'m driven by a passion for self-innovation, continuous learning and strong believe in the power of community contribution. I invest my resources in independent study and research, keeping a pulse on the evolving business landscape, from CRM best practices to wider organizational innovation. My experience as a Dance Instructor has equipped me with strong coaching and motivational skills, teaching me how to inspire progress and manage diverse groups with clarity and encouragement. I\'m a firm believer in the power of shared knowledge and community engagement.
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