Darian Lusk
Social Media Manager | Short-form video strategy
- Role
- Social Media Manager at Automattic
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Darian Lusk
I run the social video strategy for Automattic, including all Tumblr socials and the WordPress TikTok. I manage content creators, oversee storytelling end-to-end, and specialize in marrying my editorial background with scaling brand accounts. Say hi and let me know your favorite TikTok dance (demo not required, but encouraged).
Experience
Social Media Manager
Jan 2025 — Present
Short-form video strategy and influencer management -Leading Tumblr Social Strategy and video-first rebrand since October 2025-Run the official WordPress TikTok and Tumblr socials-Help lead the day-to-day social media for Automattic, WordPress.com, Tumblr, and other industry-leading web products-Sole writer of company’s shareholder and investor publication, Source Code
Education
Binghamton University
Bachelor of Arts - BA, English/Journalism
2010 — 2014
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