Daria Gorkova
Digital Marketing Manager @Semrush
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WORK HISTORY
Digital Marketing Manager @Semrush
Semrush is a US based SaaS platform with 7+ million users worldwide, empowering business owners, entrepreneurs and marketers to develop their marketing strategies. My main goal is to enhance the efficiency of Semrush digital initiatives in achieving business KPIs by increasing brand visibility and engaging target audiences, managing digital marketing projects and strategies, optimising advertising campaigns, evaluating new paid promotional channels, and building cross-functional team collaboration.My responsibilities include- Paid Media campaigns projects and strategy management, including identifying and evaluation new digital marketing opportunities- Campaign performance and budget management on the base of marketing funnel and related KPIs, growth & growth enablement for 50+ locations in North America, Canada, EMEA, LATAM, APAC and MENA regions- Digital marketing activities A/B tests planning and implementation to evaluate the most performing content and strategies solutions- Performance incrementality and conversion lift tests planning and implementation to evaluate performance areas- Digital campaigns performance analytics and reports generation, providing recommendations on a regular monthly basis- Cross department collaboration to align product, marketing, digital marketing strategies, working with external vendors to expand marketing campaigns and adapt strategies based on industry changes- Regular CRM research to implement customized marketing approach and develop strategies to enhance customer engagement and loyalty- Slide desks preparation and results presentation, providing insights and recommendations to improve future campaigns planning- Coaching and training newcomers, providing educational sessions for company departments- Working in multicultural and diverse environment.
EDUCATION
Cologne University of Applied Sciences
International Business
Nizhny Novgorod State University of Architecture, Building and Civil Engineering
Bachelor's degree, Marketing and International Management
ABOUT DARIA GORKOVA
Digital Marketing Manager with 7+ years of experience in B2C, B2B, and SaaS, managing 7-figure budgets across NA, Canada, UK & I, EMEA, India, APAC, LATAM, and MENA regions. I specialize in user acquisition, brand and performance marketing, digital strategy, and project management, with end-to-end ownership of digital campaigns and a strong focus on results across all paid channels. I work with building and executing data-driven digital strategies, managing cross-channel campaigns, tailoring content to audience needs, optimising for conversions, CAC, ROAS and LTV, scaling acquisition and retention, leading A/B and lift tests, improving ad/account health, aligning marketing initiatives with business KPIs and growth marketing having a strong hands-on experience with Programmatic, Display, Video, Social, OTT, Audio, Native, and CTV digital channels.I love marketing and the sense of being involved in product or service positioning, value articulation, and audience engagement. I often find myself putting on a “marketing hat” even in daily life - observing how, as a customer, I’d want to experience the industry around me.
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