Daria Cohen

Senior Product Manager @Funnel

Stockholm, SE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2024 — Present

Senior Product Manager @Funnel

Stockholm, SE

Responsible for the ETL segment of Funnel’s Marketing Intelligence Platform, which generates 59% of monthly company revenue. Focused on developing and maintaining marketing data connectors to ensure fresh, high-quality, and reliable data for complex marketing products built on top of the data hub.Oversaw 250+ marketing data connectors, including Google, Meta, TikTok, Amazon, and others, optimizing for revenue per connector while maintaining reliability and customer satisfaction.

EDUCATION

2003 — 2007

Kharkiv National University (Ukraine)

Master's degree, Journalism

2019 — 2020

Stockholm University

MATHEMATICS AND STATISTICS

ABOUT DARIA COHEN

Innovative Senior Product Manager with a strategic mindset and hands-on expertise in driving product vision, collaboration across teams, championing user experience, and monitoring industry trends to maximise business growth and competitive advantage: Together with the dev team built and launched the analytical module of the platform, that 2 15% 2021.(tenure at SaaS company Netigate) Solid track record of democratising data across the organisation in every company I worked for. Proactively sharing qualitative product discovery findings, quantitative results of feature adoption and user behaviour with the broad audience. Making sure there is always rigorous documentation for any data dashboard, deep-dive and report shared with the stakeholders (metrics definitions, FAQs). Adding video guidance with voice over to every to complex data dashboards to help the stakeholders onboard quickly and extract most of the data available. Successfully led and completed a challenging third-party software migration from Salesforce to Braze within a record-breaking timeframe of 5 months, despite typical project timelines for such scale and complexity ranging from 6 to 9 months, requiring extensive cross-departmental collaboration: I possess a diverse skill set and extensive experience essential for effective product management across B2B and B2C sectors: Product Management, Product Development, Agile Methodologies, User Experience (UX) Design, Product Strategy, Cross-functional Team Leadership, Project Management, Business Strategy, Data Analysis, Market Research, Continuous Discovery, Product Thinking, Competitive Analysis, Problem Solving, Project Implementation, Resource Allocation, Workload Prioritization, Project Documentation.

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Daria Cohen — Senior Product Manager at Funnel in Stockholm, SE | Unifers