Daria Agafonova
Senior E-commerce Leader | TikTok Shop Expert | Social Commerce | Affiliate Strategy | Paid Media
- Role
- Sr Manager Social Commerce at Henkel
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Daria Agafonova
I help brands grow where commerce, content, and consumer behavior intersect. Over the past 10+ years, I’ve built my career across Amazon, TikTok Shop, and leading e-commerce organizations, developing deep expertise in marketplace growth, social commerce, affiliate strategy, paid media, and cross-functional brand leadership. I’ve launched and scaled global beauty and CPG brands on TikTok Shop, managed high-value marketplace portfolios, and built growth plans that combine strong fundamentals with modern creator-led commerce. What sets me apart is my ability to connect strategy with execution, whether that means shaping a go-to-market plan, optimizing GMV Max performance, building affiliate communities, or partnering with senior stakeholders to drive profitable growth. I’m energized by fast-moving environments, emerging channels, and opportunities to help brands scale with clarity, creativity, and operational rigor.
Experience
Sr Manager Social Commerce
Apr 2026 — Present · Los Angeles, CA, US
Leading social commerce strategy for Henkel Haircare brands, with a strong focus on TikTok Shop growth, affiliate creator partnerships, and LIVE shopping.
Education
Seattle Central College
Associate of Arts (A.A.), Biology/Biological Sciences, General
2010 — 2012
National University of Uzbekistan
Bachelor's degree, Linguistics
2005 — 2009
Westfalische Wilhelms Universitaet Muenster
Applied Linguistics
2007 — 2009
Skills
- Management
- Community Outreach
- Blogging
- Ofac
- Event Management
- Email Marketing
- Marketing Communications
- Russian
- Public Speaking
- Compliance
- Online Fraud
- Risk Management
- Editing
- Public Relations
- Social Media
- Event Planning
- Leadership
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