Darenton Randall
Head of Global Social Media & Content Management
- Role
- Head of Global Social Media & Content Management at Terumo Blood and Cell Technologies
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Darenton Randall
As the Head of Global Social Media & Content Strategy for Terumo Blood and Cell…
Experience
Head of Global Social Media & Content Management
Terumo Blood and Cell Technologies
May 2024 — Present
As the Head of Global Social Media & Content Management for Terumo Blood and Cell Technologies, I have led transformative initiatives that elevated our global social media presence, achieving measurable growth and strengthening storytelling capabilities across regions. My role has focused on implementing scalable strategies that amplify our brand voice, promote healthcare innovation, and build community impact—all while aligning with Terumo BCT’s mission to advance patient care worldwide.•Increased Social Media Followers by 22% YoY to exceed while boosting engagement rates across all platforms by 18% through targeted campaigns and data-driven content strategies.•Improved Content Efficiency by 35% through the creation and rollout of the Global Social Media Strategy and Global Content Submission System and Calendar. Delivered global process training to streamline workflows and promote a proactive content strategy.•Drove a 50% Rise in Regional Content Submissions by implementing a structured storytelling framework tied to Terumo BCT’s key pillars: Innovation & Quality, Sustainability & Community Impact, Healthcare Advancement & Access, Ethics & Governance, and DE & I & Employee Well-being.•Increased Leadership Engagement by 40% on LinkedIn, doubling executive-led post interactions and strengthening thought leadership initiatives.•Enhanced Campaign Reach by 34% using data-driven insights to optimize content performance and guide strategic adjustments.•Amplified Community Impact by managing campaigns for high-profile events like Light the Night, contributing to raised for the Leukemia & Lymphoma Society in 2024 and increasing employee post shares by 15% through expanded advocacy efforts.
Education
Colorado School of Mines
Electrical and Electronics Engineering
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