Darcy Patch

About Darcy Patch

Market-driven, highly conscientious and visionary marketing and communications executive with 20+ years of high-impact marketing and communications, project management, strategic planning, media relations, product development, product management, event planning, and sales experience. Key areas of expertise include mortgage, real estate, financial services, credit information, data and analytics, and natural products and ingredients. Professional Summary:Marketing strategist with a proven ability to develop and administer successful corporate and division-level branding, market segment and product marketing and communications programs that increase sales and enhance market perception and exposure. Savvy public relations professional with excellent B2B and B2C media strategy, news writing and communication skills and well-established business relationships with industry leaders and journalists. Highly motivated individual with an unrivaled ability to multi-task, manage complex projects, lead and motivate teams, and maximize return on investment.Areas of Expertise: Corporate marketing, product marketing, corporate branding, communications, strategic planning, public relations, media relations, project management, product management, sales management, budgeting, media buying, contract negotiation, writing, team management, event planning, and training.

Experience

1. VP Marketing, Enterprise Solutions

   Myhome, A Williston Financial Group Company

   Jun 2019 — Present · Irvine, CA, US

   Develop and implement strategic marketing plans for WFG Enterprise Solutions, National Commercial Title, Builder Services, and other business lines, including SWOT analyses, objective identification, messaging, budgeting, tactical planning and execution, sales support, resource management, media strategy, and industry relations.Develop and deploy annual corporate and division-level PR/Communications plans to strategically position WFG and its business lines as market leaders.Increased company media coverage by more than resulting in $750K+ in annual editorial value in 2023. Coordinated the formation of an Executive Roundtable of C-suite mortgage lending executives, facilitating meetings and ongoing communications. Implemented an annual lender survey, the findings of which guide product development, process improvement, marketing strategy, and positioning. Implemented a cloud-based sales presentation program, enabling leadership to monitor usage, distribution, engagement and content performance.Implemented and manage production of “WFG Insights” video and audio podcasts featuring WFG Chairman & Founder Patrick Stone and other executives. Implemented integrated marketing program to drive awareness and participation in WFG’s Agency Blocks program, including the development of an interactive white paper with multimedia content. Implemented contributed content programs with HousingWire for MyHome CISO Bruce Phillips and with Inman News featuring MyHome’s MTDs.Expanded and systemized promotion of WFG’s Quarterly Economic Outlook webinars, “WFG Insights,” and editorial content to increase reach and engagement.Ongoing development and implementation of acquisition, partnership, and product launch plans, including news release development and distribution, product and editorial strategy creation, marketing material development, multimedia production, presentation and training material development, email campaign plans, and social media strategy.

Education

• Edison High School

  Diploma, General Education

  1979 — 1983

• UC Irvine

  Certification Program, Public Relations & Marketing

  1989 — 1991

• UC Irvine

  BA, Liberal Arts

  1985 — 1987

Skills

• Newsletters
• Social Media Marketing
• Writing
• Strategic Partnerships
• Strategic Planning
• Product Development
• B2b Marketing
• Press Releases
• Sales
• Contract Negotiation
• Analytics
• Public Relations
• Media Strategy
• Media Relations
• Business Strategy
• Marketing
• Budgets
• Online Marketing
• Media Buying
• Copywriting
• Program Management
• Sales Management
• Lead Generation
• Strategy
• Budgeting
• Business Development
• Product Marketing
• Management
• Marketing Strategy
• Mergers & Acquisitions
• Corporate Branding
• Project Management
• Sales Support
• Project Planning
• Direct Sales
• Product Management
• Online Advertising
• Sales Operations
• Advertising
• Training