Darcy Hoffmann
Amsive
- Role
- EVP Strategy & Innovation at Amsive
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Darcy Hoffmann
Senior marketing executive focused on connected consumer experiences that drive growth. Unique breadth of experience driving marketing effectiveness across channels, customer segments, and tactics. Experience serving a wide variety of industries including B2B, financial services, healthcare, insurance,retail, CPG, and education. Proven success in integrated marketing strategy with specialized focus in digital and direct marketing strategy, consumer engagement, and consumer journey optimization.Specialties: Marketing Strategy, Digital and Direct Marketing, Integrated Marketing, Integration of Marketing & AI, Marketing Automation, Customer Experience, Database Marketing, CRM, Customer Insights, Branding, Segmentation, Analytics, Customer Marketing and Channel Optimization
Experience
EVP Strategy & Innovation
Aug 2019 — Present
As head of Strategy & Innovation at Amsive and Amsive Health, I help organizations modernize their marketing around what matters most—the audience.We combine strategic foresight, advanced audience intelligence, and integrated activation to create marketing systems that are both accountable and transformative. By aligning brand, performance, and analytics into a unified growth strategy, we empower companies—not just the largest enterprises—to compete with sophistication and measurable impact.Innovation for us isn’t about tactics. It’s about building smarter frameworks for sustained growth.
Education
Stetson University
BBA, Marketing
Skills
- Management
- Social Media Marketing
- Marketing Communications
- Sales Operations
- Database Marketing
- Marketing
- Data Mining
- Marketing Research
- Content Strategy
- Marketing Strategy
- Leadership
- Multi-Channel Marketing
- Business Development
- Digital Marketing
- Consumer Insight
- Integrated Marketing
- Lead Generation
- B2b
- Direct Marketing
- Segmentation
- Product Development
- B2b Marketing
- Digital Strategy
- Analytics
- Customer Insight
- Consumer Marketing
- Crm
- Strategy
- Customer Relationship Management (Crm)
- Competitive Analysis
- Advertising
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