Darcy Hay

About Darcy Hay

I know a thing or two because I\'ve seen a thing or two\"- some insurance commercial.3 years of experience in digital marketing campaigns across college sports, print magazines, and higher education. Routinely optimized content and brand voice to audience preferences creating an authentic bond between brand and consumer.

Experience

1. Social Media Marketing Manager

   Cirqley

   Nov 2025 — Present · Seattle, WA, US

   Led content marketing efforts across owned and earned channels managing a squad of 4. Gained views and followers across accounts in 3 months generating in revenue• Produced visual news and sports content specific to the Pacific Northwest• Developed a social media strategy to increase brand exposure, leveraging following to attract paid promotion deals• Produced graphics, edited highlight reels, created news updates, and wrote blogs to drive engagement and lead viewers to website• Collaborated with local influencers to extend reach to new followers, leveraging region-specific niche to increase engagement• Analyzed usage and performance metrics to inform strategic initiatives, moving with a sense of urgency to maximize impact• Drove revenue through paid promotions, leveraging engaged audience and unique brand voice to acquire clients

Education

• Western Washington University

  Bachelor of Arts - BA, Marketing