Darcy Basinger

Senior Sales Director @LG Ad Solutions

Los Angeles, CA, US
EMAILS
d••••••••@lgads.tv
MOBILE NUMBERS
+16•••••••75

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WORK HISTORY

Jan 2025 — Present

Senior Sales Director @LG Ad Solutions

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LG Ad Solutions is a global leader in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape. We bring together LG’s years of experience in delivering world-class smart TVs to consumers worldwide, with big TV audience data and Video AI designed to connect brands with audiences across all screens.

EDUCATION

2000 — 2004

Occidental College

Bachelor's degree, Economics and Spanish

SKILLS

Media PlanningMarketing StrategySocial MediaContent DevelopmentMedia BuyingSponsorshipAdvertising SalesMobile MarketingSalesBroadcastIntegrated MarketingNew MediaDigital StrategyDigital MediaDigital MarketingAdvertisingMarketing

ABOUT DARCY BASINGER

High-Performing Sales Executive with expertise in the CTV advertising ecosystem at top tech and media companies. 18 years of experience driving positive organizational outcomes by exceeding budget goal objectives, breaking new lines of business, and developing strategic long-term global partnerships. Confident in ability to collaborate with cross-functional teams to solve complex, high-stakes problems. Committed to continuous improvement and contributing to team success.Awards: Media and Entertainment Top seller in Q3\'23 and Q4\'23. Revenue: Grew book of business from $9.3M to approximately $30M from 20••••23Platform Experience: CTV, Programmatic, Linear, Social, Sports Partnerships, Podcasts

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