Darcy Hornbeek
Senior Manager, Digital Marketing @Sony Pictures Entertainment
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WORK HISTORY
Senior Manager, Digital Marketing @Sony Pictures Entertainment
Lead global digital marketing strategy across web, CRM, social, paid media, and content platforms for flagship franchises including Wheel of Fortune, Jeopardy, Celebrity Wheel of Fortune, Celebrity Jeopardy, and Pop Culture Jeopardy, driving sustained audience growth and brand engagement- Serve as digital lead for brand integrations, partnerships, tentpole promotions, and sweepstakes across linear and streaming ecosystems- Supported and promoted the launches of Wheel of Fortune and Jeopardy! on top streaming platforms, expanding reach across new distribution platforms- Partner with cross-functional marketing, creative, and executive teams to develop and sustain high-impact streaming acquisition and awareness campaigns- Collaborate with external media agencies on media planning, buying, and performance optimization, managing campaign budgets.
EDUCATION
University of Arizona
BS Communications
ABOUT DARCY HORNBEEK
Results-driven Marketing and Brand Management leader with 17+ years of experience driving global growth CRM strategy, and multi-channel campaigns for major entertainment brands. Proven track record of increasing audience engagement, revenue, and brand equity through data-driven marketing, lifecycle marketing, paid media, content strategy, and partnerships. Expert at cross-functional leadership, agency management, and scaling high-performing teams.
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