Darcy Denney
Marketing Data Consultant
- Role
- Marketing Data Consultant at Deluxe
- Location
- Pinehurst, NC, US
- LinkedIn followers
- 500 followers
About Darcy Denney
I specialize in transforming complex data into actionable marketing strategies for…
Experience
Marketing Data Consultant
Jul 2005 — Present · Pinehurst, NC, US
Datamyx a Deluxe Company leverages a powerful combination of data, analytics and technology for use in customer acquisition, retention, monitoring and lead scoring. Datamyx manages and houses data from all three credit bureaus, plus multi-sourced consumer and public records information. Many of the largest mortgage lenders, banks, credit unions, credit card issuers, automotive, insurance, telecom, cable TV, and home services marketers rely on Datamyx. With real-time and batch solutions, Datamyx can help optimize which offers to deliver, increase response, improve conversion, reduce attrition and improve Marketing ROI (MROI).
Skills
- Customer Retention
- Lead Generation
- Customer Acquisition
- Direct Marketing
- Direct Mail
- Telemarketing
- Marketing Strategy
- Multi-Channel Marketing
- Analytics
- Database Marketing
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