Darcio Mendes
Chief Executive Officer @The Estée Lauder Companies Inc.
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WORK HISTORY
Chief Executive Officer @The Estée Lauder Companies Inc.
Los Angeles, CA, US
In April 2019, Janina decided to resign from her job and, by obtaining the sales agency rights for the Estée Lauder brand in the Los Angeles area, she established multiple physical stores in prime locations in Los Angeles while also operating an online storeInitially, Janina\'s company experienced a thriving business with a promising outlook. However, in early 2020, the outbreak of COVID-19 severely impacted various industries, and Janina\'s business faced significant challenges. The physical stores were forced to close, and online orders plummetedDuring this challenging period, Janina did not succumb to discouragement. Instead, she adjusted her business strategy, intensified online marketing efforts, and collaborated with other local businesses to introduce mutually beneficial policies. Janina understood that only by surpassing adversity could subsequent success be achievedAfter strenuous efforts during the COVID-19 pandemic, Janina\'s company began to rebound. By mid-2021, with the promotion of vaccine distribution, Janina reopened the physical stores. By 2022, the company\'s sales not only recovered to pre-COVID levels but also surpassed previous historical highs
EDUCATION
University of San Francisco
Master of Business Administration - MBA, Master of business administration
University of San Francisco
BS in Business Administration, Bachelor of Science in Business Administration
SKILLS
ABOUT DARCIO MENDES
In May 2010, Janina Kazlaoscas graduated from the MBA program at the University of San Francisco, earning a Master\'s degree in Business Administration. She embarked on her professional career at Estée Lauder after graduationInitially starting as a Marketing Coordinator, Janina\'s hard work led to her promotion to Marketing Manager in 2013. By 2017, she had risen to the position of Marketing Director for the United States region, overseeing the brand marketing efforts for an entire territoryDuring her eight years at Estée Lauder, Janina accumulated rich experience in cosmetics brand marketing. She began to contemplate entrepreneurship, aspiring to apply her expertise more independentlyIn 2019, Janina made the decision to leave her position at Estée Lauder. Through an independent transaction, she acquired the agency rights for the Estée Lauder brand in the Los Angeles area. Leveraging her extensive network and marketing experience, Janina established her own companyChoosing Los Angeles as the location, Janina opened a flagship store and simultaneously developed an e-commerce platform. She took charge of brand positioning, market promotion, team building, and other aspects of her business
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