Darcie Lamond

WORK HISTORY

EDUCATION

SKILLS

ABOUT DARCIE LAMOND

I’m a content and marketing/brand strategist in the fintech and financial services sector. For the past 5 years, I\'ve built and led content and brand marketing for a hyper-growth financial software company from seed to recent acquisition. In my current role, my small team drives organic website growth, pipeline, and conversions with a focus on exceptional quality content includes blogs, ebooks, webinars, live-events and podcasts, and ad creation. Our innovative strategies to build community and brand awareness have taken us from start-up to top ranked brand in our space. I’ve led a successful branding and media production company as its chief strategist. As an entrepreneur and senior executive, I have deep experience in finance, software, non-profits and and marketing for both B2B and consumer products. I’ve held senior executive positions in consulting and investment banking with significant revenue generation and large team managerial responsibilities. I’ve built several teams of high calibre performers, including a team of over 60 people as Head of Global Derivative Products at a major financial institution. Some of my strengths- Strategic thinker who understands – based on hands-on operational experience – the creation and implementation of business and marketing plans- Disciplined, experienced professional with a strong track record of building strategic market positions and achieving impressive results- Managed and achieved bottomline profit growth and KPI success- Experience with running effective performance driven digital and wildly successful social media campaigns- Valued communicator across functional teams and management, while staying forever client focused- Fluent in the tools of product management, the agile development process and marketing analytics. I’m a results-driven, empathetic, creative problem solver, and a leader who values collaboration.