Darci Delain

About Darci Delain

I am a Marketing and Communications professional with broad B2B experience a passion for building winning marketing communications and digital marketing / demand generation programs to drive attention to your brands and leads back to your business.I love all kinds of puzzles (Suduko, word puzzles, Tetris games, etc.) and I\'ve worked with Engineering, Sales, and Marketing colleagues around the world to help develop then market new products. This experience and hobby has created a terrific ability to not only see situations from different points of view but also to try creative new approaches to solving a problem differently or faster.Whether it\'s creating integrated digital marketing campaigns to include the latest social and web channels, compelling content to drive interest to our products such as infographics, eBooks, videos or other interactive applications, or enhancing traditional mediums such as tradeshows to deliver world class customer experiences, I love doing them all.I have strong strategic planning and project management skills, keeping projects on time and on budget. I am also familiar with Google Analytics and other measures of ROI / KPIs. I work well with cross-matrixed, global teams, internal creative resources as well as outside vendors.My specialties include- Strategic Marketing Planning- New Product Introductions- Digital Marketing Campaigns- Digital Advertising Campaigns including Google PPC, SEO, SEM Programs- Social Media Platform Advertising and Campaigns- Content Creation and Management- Web Content Creation and Management - eCommerce Based Catalog Content and Promotion- Tradeshows, Webinars, and Special Events Management- Sales Channel Communications and Programs- Internal Employee Communications- Budget Management and Forecasting- Adobe Creative SuiteI\'d love to help take your business to the next level.

Experience

1. Sr Global Customer Marketing Manager - Commercial Security - Npis

   Honeywell Technologies

   Feb 2021 — Present · Charlotte, NC, US

   Responsible for new product introduction (NPI) launch activities for the Global Commercial Security Group within Honeywell Building Technologies. Work closely with each global and regional Offering / Product Managers, Engineering, Sales, Customer Marketing, PR and Creative COE teams and agencies to develop value propositions and messaging and then produce all launch support materials and demand generation programs to drive leads and support the sales teams and distribution partners. Materials include product specific marketing materials, related demand generation fulfillment and supplemental support materials, web and social media content, translations, etc. for regional teams to execute locally. • Executed a total of 11 product introductions in 2021 driving an increase in leads of 5% YOY

Education

• University of Wisconsin-Milwaukee

  BBA

• Marquette University

  MBA