Darcey Westcott

About Darcey Westcott

I’m a strategic communicator who thrives on turning ideas into impact. With a foundation in digital marketing, public relations, content, and campaign execution, I bring a mix of creativity, collaboration, and results-driven thinking to every project.My approach blends curiosity, data, and a strong belief in the power of storytelling to connect with audiences and drive business outcomes. Inspired early on by my father’s Marine motto, “There is no can’t”, I tackle challenges with resilience and a team-first mindset. Throughout my career, I’ve built expertise across content creation, copywriting, social media, SEO, ROI analysis, and emerging tools like AI—always with a focus on meaningful engagement and measurable growth.What I Bring to the Table:• Clear, engaging writing that simplifies complex ideas for both business and consumer audiences• A “deadline inspired” work ethic—projects delivered on time, on budget, and on strategy• A focus on results, with a drive to exceed content performance goals and maximize ROI• A track record of growing audiences through compelling, consistent content• Award-winning work backed by innovation, creativity, and strong executionSpecialties: Generative AI for content marketing, creating custom ChatGPTs for brand use, strategic storytelling, digital communications, SEO tactics, thought leadership, persona marketing, PR and corporate comms, trend forecasting, and a natural drive to exceed expectations.

Experience

1. Brand Journalist

   Sentry

   Aug 2021 — Present · Stevens Point, WI, US

   Results-focused brand journalist and content strategist on Sentry’s corporate communications team. • Led storytelling and content strategy for Sentry’s Hortica (B2B) brand, and currently collaborate on content direction for the Dairyland (B2C) brand—producing digital content that aligns with brand voice, business goals, and audience needs.• Use AI tools and SEO insights to optimize blogs, website, and social content—driving engagement and streamlining production.• Created and deployed brand-specific ChatGPTs to support editorial workflows and elevate content consistency.• Selected to help lead internal rollout of Sentry’s commercial lines personas to the marketing department, training teams to align messaging with high-value audience segments.• Partner with creative, digital, and product marketing teams to deliver cohesive, results-driven content across channels.

Education

• University of Missouri Trulaske College of Business

  Marketing Certificates, Marketing

• University of Wisconsin Colleges

  Associate of Arts - AA, English and Art

• University of Wisconsin-La Crosse

  Journalism

  1983 — 1983

• University of Wisconsin-Stevens Point

  Bachelor of Science - BS, English major/Writing minor

  1983 — 1985

• Peacehaven, Acton, London

  Post-Graduate Studies, Art/English

Skills

• Newsletters
• Press Releases
• Trade Shows
• Web Analytics
• SEO
• Analytics
• Public Relations
• Sem
• Media Relations
• Multi-Channel Marketing
• Social Networking
• Brand Awareness
• Media Buying
• Copywriting
• Online Communications
• Product Development
• B2b Marketing
• Market Planning
• Creative Direction
• Creative Concept Development
• Advertising
• Marketing Communications
• Facebook
• Strategy
• E-Commerce
• Brochures
• Google Analytics
• Media Planning
• Brand Management
• Marketing Strategy
• Marketing
• Digital Marketing
• Mobile Marketing
• Email Marketing
• Digital Strategy
• Direct Marketing
• Writing Skills
• Internal & External Communications
• Social Media
• Content Writing