Darby Oneill

About Darby Oneill

I am a media and marketing executive with an industry reputation built on creativity, integrity, and diligence.The breadth of my experience spans both client and agency side covering theatrical releases, streaming, transactional marketing, consumer acquisition and retention, digital video, digital campaigns, video games, television, EST, SVOD, AVOD, OTT/streaming and consumer packaged goods. As the creator and driver of insights-based entertainment marketing and media campaigns, I offer expertise in maximizing ROI on marketing dollars spent and delivering results across media, markets, brands, and channels.My background includes executive marketing and media leadership roles on the client side for Warner Bros, Fox Searchlight Pictures, and Disney Pictures as well as agency side clients that include Paramount Pictures Int\'l, Twentieth Century Fox, Acura Automobiles, and Orion Film Corporation. I thrive in high-pressure and complex corporate environments where I have built and led high-performance teams and developed talent for career advancement.SPECIALTIES: Entertainment Media, Streaming, Theatrical and Home Entertainment Strategy and Planning, Media Planning, Broadcast, Cable, Print, Social, Programmatic, Addressable Television, Research/Testing, Digital Strategy, Customer Acquisition, Revenue Growth Planning, Traditional Media, Digital Media, Excellent Presentation Skills, Integrated Marketing, SVOD, AVOD, vMVPD, Video, Business Development, Transactional Marketing, Media Buying, Strategic Partnerships, Talent Development, Client-side Marketing, Agency-side Marketing, New Media, Analytics, Plan Optimization, Google Adwords Certification (2019), Digital Marketing (Cornell University, 2019), Business Analytics (Harvard Business School, 2021)

Experience

1. International Media (Full Time Consultant)

   Paramount Pictures

   Feb 2026 — Present · Los Angeles, CA, US

   Collaborate with central and pan-regional teams to design innovative media campaigns for Paramount\'s theatrical releases. • Engage with angency to ensure alignment and effectiveness of media strategies.

Education

• University of California, Davis

  Bachelor of Arts - BA, Rhetoric/Communications

• Harvard Business School

  Business Analytics

• University of California, Davis

  Bachelor of Arts - BA, Organizational Studies - Sociology

• Cornell University

  Digital Marketing Program

  2019