Darby K.
Business Account Executive Executive Consultant, Ai Integrations and Business Growth @Watermark
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WORK HISTORY
Business Account Executive Executive Consultant, Ai Integrations and Business Growth @Watermark
Denver, CO, US
As an Account Executive at Watermark Agency, I owned the full sales cycle for digital marketing and website projects, working primarily with clients in the manufacturing and construction sectors. I consistently closed high-value deals that represented 28 percent of the agency’s annual recurring revenue.I also took on internal leadership responsibilities by serving as the unofficial Internal Marketing Director. I developed ideal customer profiles, created sales processes and playbooks, and built the marketing collateral and omni-channel systems that generated qualified leads and supported closing motions.A core part of my work involved transforming Watermark into an AI-first organization. I introduced tools such as ChatGPT, Jasper and Relevance AI to improve research, content production, sales enablement and operational efficiency. I also built HubSpot CRM automation systems and lifecycle workflows that improved data hygiene, forecasting and overall performance.My broader focus was on using AI-driven tools to streamline marketing and sales operations, improve lead flow, increase conversions and deliver measurable ROI.
EDUCATION
University of Colorado Boulder
Bachelor of Arts (B.A.)
ABOUT DARBY K.
As an Account Executive at Watermark Agency, I owned the full sales cycle for digital marketing services and website projects. I led discovery, strategy, scoping and closing for clients primarily in the manufacturing and construction sectors. These industries typically do not engage heavily on LinkedIn, so my outreach and relationship-building focused on phone, email, industry associations, events and long-cycle consultative selling rather than social platform activity.I consistently delivered strong revenue outcomes and closed deals that represented 28 percent of the agency’s annual recurring revenue. Beyond sales, I also stepped into an internal leadership role as the unofficial Internal Marketing Director. I developed the agency’s ideal customer profiles, built the sales processes and playbooks, and created the marketing collateral that generated qualified leads and supported closing motions.I also led the effort to transition Watermark into an AI-first organization. I introduced tools such as ChatGPT, Jasper and Relevance AI to streamline research, content production, campaign execution and sales enablement. In addition, I designed and built HubSpot CRM automation systems, lifecycle workflows and pipeline processes that improved data hygiene, forecasting visibility and operational efficiency.This role combined consultative sales, internal operations leadership, marketing strategy and AI-focused innovation. It helped Watermark strengthen its inbound pipeline, modernize internal systems and deliver higher-value solutions to complex B2B clients.
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