Darby Hubbell

Storyteller | Brand Visionary | Strategic Partnerships | Digital Marketing & Content Creator | Social Trend Forecaster

Role
Marketing Director at Instrumentum
Location
Raleigh, NC, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Darby Hubbell

I\'m a creative strategist who loves learning and digging into data to drive sales and PR/marketing success. With a diverse industry background in big tech, publishing, interior design, journalism, and health & wellness, I bring a unique blend of experiences to the table.I\'m all about finding creative solutions for sales, marketing, and business operations. Whether it\'s crafting engaging stories, strategizing & shooting engaging content or coming up with innovative ways to connect with customers, I\'m there.I\'ve worked in both B2B and B2C settings, so I understand what drives individual buyers in diverse industries. Customer satisfaction is key for me, and I\'m always looking for new ways to make marketing campaigns and sales strategies resonate.Noteworthy among my accomplishments is my accolade as an award-winning general manager in media, recognized for my prowess in designing and implementing streamlined processes that foster organizational efficiency, elevate team performance, and grew an overall net profit gain for the media organization as a whole. As well as creating & designing a 68-page book proposal, which in turn entered into a competitive auction process and signed with Penguin Random House.With a proven track record of delivering tangible business results and exceeding expectations, I thrive on challenges, embody adaptability, and consistently emerge as a top performer.I\'m adaptable, driven, and consistently deliver results that exceed expectations. My versatile skill set encompasses social media campaign strategies (TikTok, Instagram, X, YouTube, FB, Pinterest) and execution, B2B retention sales, encompassing SaaS & DaaS solutions, as well as more recently leading as an Account Manager at a full-service market agency. Additionally, I bring expertise in copywriting, branding, & digital marketing strategy, customer marketing, project management, and proficient utilization of design tools such as Adobe InDesign, Capcut, Photoshop, and Canva.My skills cover everything from B2B tech sales to interior design. Let\'s connect and see how we can work together to achieve great things!

Experience

  1. Marketing Director

    Instrumentum

    Mar 2025 — Present · Raleigh, NC, US

Education

  • East Carolina University

    Bachelors of Arts , Multi/Interdisciplinary Studies

  • East Carolina University

    Bachelor of Science , Communication and Media Studies

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Darby Hubbell — Marketing Director at Instrumentum in Raleigh, NC, US | Unifers