Darby Chastain
Growth-Focused Marketing Leader | Digital Strategy, Campaign Optimization & Client Experience
- Role
- Marketing Manager at Providence Hill Real Estate
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Darby Chastain
As a marketing leader in the real estate industry, I specialize in building innovative digital strategies that elevate brands and drive business growth. At Providence Hill Real Estate, I\'ve been instrumental in transforming our brokerage\'s market presence through creative branding and data-driven marketing.My work has focused on- Digital Advertising: Deploying targeted campaigns on Google and Facebook that have increased brand reach by 300% and lead generation by 200%- Content Creation: Producing compelling video content and striking graphic designs that have significantly increased our digital footprint- Team Leadership: Nurturing a culture of excellence and guiding a marketing team to craft and promote each real estate agent\'s unique brand.I thrive on turning creative visions into tangible results and am passionate about helping real estate professionals succeed in a competitive market.
Experience
Marketing Manager
Jan 2022 — Present · Richmond, VA, US
Own the full marketing roadmap, channel strategy, and performance goals aligned with company growth objectives, contributing to organizational expansion from 7 to 80+ agents.• Direct integrated digital strategy across paid media, social, SEO, email marketing, and content initiatives, optimizing acquisition funnels and increasing engagement and lead generation by 300%.• Serve as a strategic marketing advisor to a portfolio of independent agents operating as individual businesses, providing consultative guidance on brand positioning, campaign strategy, and growth performance.• Lead creative direction and execution of brand assets, designing scalable social media templates, advertising creative, listing collateral, and print materials to ensure cohesive, high-impact brand presence across all channels.• Develop and implement branded marketing frameworks and customizable design systems that empower agents while maintaining brand consistency.• Lead and mentor a three-person marketing team while managing external vendors and partners to ensure efficient, high-quality, performance-driven execution.• Partner cross-functionally with sales leadership to align marketing initiatives with revenue targets, recruitment goals, and long-term brand positioning.• Establish KPI tracking and reporting frameworks that translate campaign data into actionable insights, guiding budget allocation and continuous optimization.• Ensure consistent, compliant, brand-aligned messaging across digital platforms, advertising, events, and promotional materials within a regulated real estate environment.
Education
Virginia Commonwealth University
Bachelor of Science - BS, Criminal Justice | Crime Scene Investigation
2012 — 2016
Thomas Dale High School
High School Diploma, Advanced Studies Diploma
2009 — 2012
Skills
- Computer Repair
- Management
- Time Management
- Mac Os
- Event Planning
- Customer Service
- Phone Etiquette
- Microsoft Office
- Sales
- Retail
- Administrative Assistance
- Criminal Justice
- Sales Management
- Chemistry
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