Dara Sandford
Employer Brand + Experience Strategist | Helping companies find and keep talent by building authentic employer brands and people programs
- Role
- Talent Attraction & Engagement Lead at Xero
- Location
- Santa Barbara, CA, US
- LinkedIn followers
- 500 followers
About Dara Sandford
What do I do? Well, I am an Employer Brand Strategist / Program Manager with a background in recruiting and years of experience driving intentional growth, strategy, and content creation globally. I bring a passion for optimizing employment relationships and a relentless curiosity about the “why.” I\'m an articulate communicator and avid storyteller with a knack for building strong employer brand positioning that attracts the right people to the right companies at the right time. With knowledge that spans Talent Acquisition, Branding, and Marketing, I love to jump right into any project and support company growth and goals.
Experience
Talent Attraction & Engagement Lead
Jan 2025 — Present
I am building and delivering talent attraction and engagement strategies and tactics that enable us to find, attract, engage, and nurture top talent, as well as build diverse talent pipelines globally. Think branding, positioning, and marketing Xero as an employer, rather than a product or service. That\'s where I sit, and thrive.As for Xero? Just like our accounting software helps supercharge small businesses, at Xero, we’re committed to helping you supercharge your career. We believe that empowering both businesses and our people go hand in hand, and the proof is in a team of energised, forward-thinkers who make life better for our customers and each other every day. Xeros work in global teams, a flexible work environment, and with a focus on making our work #human. Interested? Check us out.
Education
Syracuse University
Semester Abroad in Florence, Italy
Santa Clara University
Bachelor of Arts, Communication; Communication
Skills
- Business Development
- Program Management
- Recruiting
- Interviewing
- Social Media
- Interviews
- Event Planning
- Social Networking
- Customer Service
- Coaching
- Management
- Microsoft Office
- Sales
- Retail
- Start-Ups
- Human Resources
- Salesforce.com
- Powerpoint
- Microsoft Excel
- New Business Development
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